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Who We Are

At Massmart we are proud of our African heritage. Through our widely recognised and differentiated retail and wholesale formats, represented in more than 300 stores in 8 sub-Saharan countries, we have leading market shares in the general merchandise, liquor, home improvement and wholesale food markets. Our key foundations of high volume, low cost, responsible business and operational excellence enable our price leadership.

Our Purpose

We save our customers money so they can live better.

This is underpinned by our commitment to doing business responsibly. Our brand values guide how we work and interact with our associates, customers, communities and environment.


  • Creating opportunities for everyone to prosper

  • Thoughtful choices for a better future

  • Good business at the centre of everything we do
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