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Massmart: Company News and Information
About Us
Our Operating Model

Our Operating Model

Our customer-centric operating model allows us to be an efficient business and deliver on our purpose.


Through our two business units, supported by centres of excellence, we are able to effectively manage our supplier relationships, leverage  procurement scale and drive back office efficiency.

Builders and Game brands are Massmart retail. Makro, Jumbo and Shield are Massmart wholesale.

Centres of Excellence

Supporting our business units by delivering customer-centric excellence


  • Providing a unified view of associate data and the ability to make data-driven people decisions
  • Leading transformation
  • Digitally enabling associates and leaders
  • Building collaborative teams and inclusive leadership
  • Leveraging economies of scale and scope
  • Digitise our business to support multichannel retail
  • Gain deep customer and business insight
  • Deliver excellent customer service
  • Maximise revenue and savings opportunities
  • Optimise our IT landscape
  • Creating a competitive advantage
  • Execute value engineering projects in collaboration with key strategic suppliers
  • Focus on Strategic Sourcing and Tactical buying
  • Standardised structures, processes, systems, ways of work across the Group
  • Continuous focus on process improvement, technology platforms, spend tracking and analytics
  • Running a completely funded network
  • Transforming our supply chain to support our Omnichannel strategy
  • Increasing supply chain centralisation
  • Driving the best cost-effective availability
  • Reducing operating costs
  • Optimising our working capital
  • Focusing as a Group on leveraging our negotiating power
  • Reduce costs and secure optimum real estate at the best possible return
  • Develop talent in specialised areas
  • Streamlined decision-making
  • Standardisation Across Banners
  • Leveraging the best Real Estate skillsets in the Group

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