Our Store and Country Footprint

The new Builders website offers customers a much quicker and more intuitive online experience resulting from new features that significantly improve the customer journey from sign-up and log-in, to product search, recommendations and checkout.

Following a further round of in-depth Black Friday consumer research, Massmart’s Makro, Game and Builders stores will re-introduce month-long Black Friday promotions this year.

Massmart opened two new Builders Express stores last week, one near Mall of The North in Polokwane and the other, in Vergelegen, Western Cape.

Massmart-owned retailers Makro, Game, and Builders are flipping the script on tradition by bringing a global first for their Halfway Day promotion – a Mid-Year Wrapped experience within music and podcast streaming app Spotify.

Makro, Game and Builders are gearing up to offer customers deep price cuts in their annual Halfway Day promotion, which aims to provide consumers with a measure of mid-year financial relief.

Builders has expanded its footprint in the Western Cape with the opening of Builders Longbeach on Thursday, 23 April 2026.

South African shoppers will be able to access savings of up to 50% on selected food, electronics, appliances, DIY and home improvement products when Massmart’s annual Halfway Day takes place across Makro, Game and Builders, with Makro and Game deals running from 25 to 30 June 2026 and Builders’ online-only deals available from 22 to 30 June 2026.

Dubbed The Store of The Future, this new 15 170m2 store features a technologically advanced design and a bouquet of services that simplify customer’s lives.

Builders has kicked off its month-long 2024 Black Friday promotion, with the release of its first week of deals. Each weekly promotion will feature deals across product categories that are most relevant to Builders customers at this time of the year.

As consumer interest in Black Friday reaches its highest level in three years, Builders has announced a significant expansion with the simultaneous opening of three new stores across South Africa on 28 November 2024.

Builders has officially opened the doors of its brand-new store in Haasendal on Thursday 30 October, marking the 16th Builders store in the Western Cape. It's another milestone in the retailer's mission to bring the ultimate home improvement experience closer to South Africans.

Things to consider when setting up a home water backup system

Massmart opened an experimental clearance outlet called ‘The Last Chance Store’ in response to consumer demand for quality hard goods at basement bargain prices.

Massmart’s Game and Makro stores Launch ‘Little One’ nappies in response to consumer feedback requesting cheaper high quality nappy options.

As the Festive season approaches, searching for the right toys to gift can be a daunting task for parents. Makro and Game have removed the guesswork from this task, revealing this year’s Top 10 Toys – as rated by South African kids.

Trojan Health and its sub-brand for semi-commercial health equipment, Trojan Pro Series is a Private Brand owned by Massmart, and available exclusively at Makro and Game stores.

Makro and Game are bringing back their popular annual Top Rated by Kids event where children test a variety of toys to help create a list of South Africa’s best, chosen by kids themselves. This fun-filled event brings together over 500 children from across the country to rate never-before-released toys.

South Africa’s ultimate toy test is complete, and the results are in! Makro and Game today announced the winners of their annual Top Rated by Kids Toys campaign. The prize giving event held in JHB was a celebration of the toys that truly capture the imagination, creativity, and excitement of children across Mzansi.

The final Black Friday deals at Makro and Game, with discounts of up to 50%, will run from 25–30 November 2025.

Game is turning 56 this month, marking more than five decades of helping South African households shop smarter through reliable products and unbeatable value.

As the next step in its turnaround strategy and in support of its goal to become a leading omnichannel retailer, Game launched a refreshed eCommerce platform.

Game's omnichannel progress continues to gain momentum, with OneCart playing a pivotal role.

To improve financial accessibility to good quality sanitary pads, local retailer, Game Stores, has launched Great Value Sanitary Pads, which will retail at R7.99 for a pack of 8.

Game has expanded its Great Value Private Brand product offering with the introduction of Great Value instant noodles which are available in three flavours - Beef, Chicken and Durban Curry. Priced at R19,99 for a pack of five these instant noodles are currently the best priced noodles at Game.

According to the Competition Commission’s latest Essential Food Pricing Monitoring report, the cost of food in South Africa has climbed by 50% between 2020 and 2024.

Massmart’s Jumbo and Cash & Carry Brands operate an intensive food safety programmethat ensures that food for sale in these stores is always safe for consumption.

Recognising the vital role of maize meal as a staple in South African households, Jumbo and Cash & Carry stores have introduced Econo Maize Meal, a private label maize meal, to alleviate the pressure faced by consumers amidst soaring food prices.

Massmart owned Jumbo is celebrating four decades of providing affordable access to quality goods and trusted brands to community-based spaza shops, wholesalers, tavern owners and liquor traders.

In its latest move to become the leading eCommerce player in South Africa, Massmart has launched a bespoke business (B2B) website to meet the needs of business customers, who are facing similar economic challenges to end consumers.

Makro Strubens Valley in Gauteng became the sixth Massmart store to make use of renewable energy, with a 480 kilowatt (kWh) peak plant that consists of 1476 car park-mounted polycrystalline PV panels.

In light of this rise in comparative shopping behaviour and the current challenging consumer environment, Makro has redoubled its efforts to help customers save money so they can live better.

Massmart powered by Walmart is keenly focused on bringing customers great products from around the world, at the best possible prices.

This month for their 54th Price Drop Party Birthday celebration Makro has curated a R1 000 birthday grocery haul using items from their birthday promotion to show just how far a grocery basket can stretch at Makro.

Massmart’s Makro is set to open its 23rd store on the 23rd of April, this time in Gonubie, East London.

Data released by the Pietermaritzburg Economic Justice and Dignity (PMBEJD) in its April 2025 Household Affordability Index showed that the price of a basic food basket in SA increased by almost R100 month-on-month.

Makro has officially launched the Beautiful by Drew Barrymore collection of small kitchen appliances that combine functional performance with a chic and stylish design aesthetic.

Makro Restored offers customers quality refurbished and pre-owned devices at more accessible price points. These products are pre-owned, tested products at a fraction of the price of new, supported by warranty.

As South African consumers continue to seek greater value, energy efficiency, and innovation in the home appliance category, Massmart is expanding its home appliance range with the introduction of Haier as a globally recognised home appliances brand, now available at Makro stores nationwide.

Makro is bringing a premium liquor tasting experience directly into its stores with the launch of The Bar Code by Makro, a roaming event connecting customers with spirits available at Makro.

Makro recently brought together a group of their key marketplace sellers in Johannesburg for a dedicated Seller Engagement Session aimed at strengthening collaboration and supporting growth across its expanding online marketplace.