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Our Purpose

Saving our customers money so they can live better.

This is underpinned by our commitment to doing business responsibly.


Our four brand pillars guide how we work and interact with our associates, customers, communities and environment.

Creating opportunities for everyone to prosper

We have made it a priority to add value and create prosperity. By nurturing the talent of our employees, investing in our communities and creating growth for our shareholders, investors and business partners, we enable everyone to prosper.

Thoughtful choices for a better future

We are passionate about investing in more sustainable practices and products to contribute to a better future for our business and the communities we serve.

Good business at the centre of everything we do

We are highly motivated to always do the right thing in the way we approach product safety, ethical practice, anti-corruption and responsible sourcing in all areas of our business.

Delivering on our purpose

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