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Massmart-owned Game's omnichannel partnerships gain momentum

Aug. 8, 2024

Game logo including a bright pink circle with white text stating: You've Got Game

With Game now available on OneCart across 23 stores, customers enjoy an impressive average delivery time of 17 minutes. Top-selling items through OneCart include essentials such as Baked Beans, Pasta, and Parboiled Rice, showcasing the demand for convenient and quick access to staple groceries.


In addition to the success on OneCart, Game has also expanded its partnership with Uber Eats. Launched three months ago, this collaboration now includes 51 stores nationwide, allowing customers to purchase small appliances and electronics. The move, which initially began during lockdown to ensure access to essentials, has seen a positive response from customers.


“Best-selling essentials like nappies, milk, rice, and oil have been incredibly popular,“ says Andre Steyn, Vice President of Game. “Since introducing small appliances and electronics, we’ve noticed a significant interest in items like kettles, headphones, and blenders. Our customers have appreciated the quick and reliable delivery service.“


The successful integration of OneCart and Uber Eats into Game’s omnichannel strategy highlights the retailer’s commitment to providing convenient shopping solutions for South Africans.

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