Leadership

Miles is a seasoned executive with over 25 years of experience in the Fast Moving Consumer Goods (FMCG) sector, both locally and internationally. Having lived and worked abroad for almost 15 years, he brings a global perspective to his leadership roles.

After a stint with Bridgestone retail, Miles began his Coca-Cola Company career in South Africa, where he held various positions of increasing responsibility across the Southern & East Africa region, eventually serving as Commercial Director for Coca-Cola South Africa. His international career then took him to leadership roles in Asia, the United States, and Europe, deepening his expertise in global FMCG markets and trends.

Prior to joining Massmart in March 2025, Miles was based in Dublin, Ireland, where he led Coca-Cola’s International McDonald's Division. In this role, he was responsible for the strategic direction, innovation, and operational management of all McDonald's Division markets outside North America, covering more than 26,000 restaurants that serve over 35 million customers daily across 100+ countries.

Miles holds a Bachelor of Commerce degree in Marketing from the University of Pretoria and a Master of Business Leadership (MBL) from the University of South Africa.