Massmart Growth Summit
If you are an Africa-based supplier or entrepreneur who assembles, grows or manufactures products in Africa, apply below for the chance to pitch your products at the first ever Massmart Powered By Walmart Growth Summit on 02 April 2025.
Executive Sessions
Listen and connect with our leaders and learn about investing in African suppliers. Check out additional resources and access as a supplier below!
Join Marketplace
Learn more about Marketplace, the benefits, costs and how to sell.
Walmart US Marketplace
Offer your products on Walmart.com where millions of people prefer to shop.
Are you ready to Export?
Do you want to join the thousands of companies around the world that proudly call themselves Walmart suppliers?
SDP Massmart Supplier Development Program
Learn more about our program for small and medium-sized businesses.
At Massmart, we are committed to the economic development of African countries and the growth of our suppliers, a commitment that drives us to generate opportunities for suppliers and entrepreneurs to strengthen and scale their businesses with the help of our company.
For this purpose, we invite you to participate in the first “Massmart Powered By Walmart Growth Summit” so that African companies, large, medium and small, have the opportunity to be part of the Massmart supplier network in Africa.
Participating suppliers and entrepeneurs will have the opportunity to:
Showcase your products and value proposition
Reach customers in stores, or sell online
Be a part of Massmart's extensive supplier network
Frequently Asked Questions
Massmart is a 100% Walmart-owned African retail group. Our access to Walmart’s global expertise and best practices has enabled our widely recognized and differentiated retail and wholesale formats, represented in more than 300 stores in 8 sub-Saharan countries, to gain leading market shares in the general merchandise, liquor, home improvement and wholesale food markets. Our key foundations of high volume, low cost, responsible business and operational excellence enable our price leadership.
Our Purpose: We save our customers money so they can live better. This is underpinned by our commitment to doing business responsibly. Our brand values guide how we work and interact with our associates, customers, communities and environment.
Our Formats:
Makro: Multi-category big box format selling Food, Liquor and General Merchandise categories, to retail, commercial and wholesale customers.
Game: Discount retailer of appliances, electronics, lifestyle merchandise, groceries, liquor and Value-Added Services, operating in 8 countries in sub-Saharan Africa.
Jumbo: Food, Liquor and General Merchandise wholesalers, includes CBW, Jumbo Cash & Carry, Sunshine, Trident, Eureka and Saverite.
Builders: Southern African leader in Home Improvement, DIY and Building Materials. Four formats – Warehouse, Express, Trade Depot and Superstore, complimented by online platform.
A Growth Summit is a large sourcing event. For selected entrepreneurs, it is an exciting opportunity to pitch their products to a merchant and potentially get a product in the hands of millions of our customers. Products must be made, grown or assembled in the designated country of the event in order to be considered for the event.
All pitches are one-on-one meetings to provide opportunities for potential deals supplying our stores and formats or participating in our multiple global online marketplaces.
In addition to the pitch meetings, the event includes a series of breakout sessions designed to inform and educate business owners of all sizes on what it’s like to do business with Massmart.
As an international retailer, Walmart brings value to customers and communities worldwide, and we understand that local entrepreneurs and manufacturers are vital to the success of the global retail sector. We see huge potential for suppliers to grow their businesses by leveraging the unique scale and global distribution opportunity that we provide. We also believe that by significantly accelerating our international suppliers, we are helping more local businesses reach our customers, while creating jobs and strengthening communities across the globe.
When applications open for each event, you will submit through an exclusive link provided by RangeMe.com. You will be able to access the link when applications go live, but now is a great time to set up a free account on www.RangeMe.com and begin building a robust product portfolio and supplier profile. Completing this information now on www.RangeMe.com will streamline the required steps once the process starts.
The application process happens through two steps:
Create a free profile that includes your company and product information. Note: You won’t be able to "apply” for the Growth Summit without completing this crucial first step.
Apply! You will receive a dedicated link that takes you to a questionnaire designed for Massmart to learn more about your business and capabilities.
RangeMe is the product discovery and sourcing platform where retailers and suppliers discover, connect, and grow their business. Walmart Inc. has partnered with this web platform – RangeMe for gathering all item and company information for Growth Summits. Subject to space availability, only items submitted on RangeMe during the application period will be considered.
Your product pitch should focus on items appropriate for the category for which you are meeting. Please limit your product pitch meetings to the items listed in your confirmed meeting invitation (and any color/size/style variants that are appropriate for the category listed in the confirmed meeting information).
Marketplace sellers are uniquely positioned to tap into our omnichannel capabilities and be among the first candidates considered for the Massmart Growth Summit. Established Marketplace sellers bring millions of exciting products already. With the Massmart Growth Summit opportunity, together we can expand these offerings to our stores and formats across the world to get popular Marketplace products in the hands of millions of our brick-and-mortar customers. Learn more about the Marketplace seller qualification process here
Yes. Please review the Marketplace Prohibited Products Policy here
Key Dates
10 December – 31 January: Applications open
07 January – 04 March: Supplier mentoring and training
04 March: Supplier announcements
25 March: Meeting information available
02 April: Event Day