After Massmart acquired an 87.5% stake in on-demand multi-retailer marketplace, OneCart, in late 2021, the platform has experienced exponential Gross Merchandise Value (GMV) growth of over 200%.
The name OneCart derives from the App’s core value proposition which enables customers to access a wide range of products from multiple retailers, in “one cart.” OneCart is South Africa’s first and leading on-demand multi-retailer marketplace – allowing customers to shop over 20 product categories from up to 12 leading retailers, depending on a customer’s location, in one convenient transaction and delivery.
“Not only does the platform act as an alternative customer channel for some of the country’s most established brands, it is also the first direct-to-consumer channel for smaller, emerging retailers and SME’s entering the online market,” explains Lynton Peters, Founder and CEO of OneCart. Massmart and OneCart are now expanding their partnership and by the end of 2022, OneCart plans to double the number of Massmart stores available on the app. This expansion includes adding the Makro Crown Mines, Carnival and Wonderboom stores to the app this month, whilst selected Builders stores will be added during July.
